It’s been 24 hours since the new Macbook Pro was announced to the world, what are your thoughts? Personally, I think this is genius. I have had the Apple WWDC, which is the ‘World Wide Developer Conference’ to the non-apple followers in my diary for months and it finally arrived. The biggest hit was obviously the announcement of the beautiful new 15″ Macbook Pro with retina display and what could be defined as a portal powerhouse. With flash memory, high spec RAM, quad core processing & beautiful graphics all in one light and portable machine.
Apple are known to move the industry forward, they make many PCs look legacy by removing elements from their machines. In this round they’ve removed the CD drive which amounts for a large space in most laptops – you have to question, how much do you really use your drive? Personally, I won’t miss it – I think the future, which Apple is creating is cloud based media and storage. With iCloud now making all media purchases available forever on all of your machines, it makes financial sense to invest in cloud based copies over hard copies. I’ve bought the same CD’s over and over, because I’ve lost them or scratched them – now just because I paid once, it doesn’t mean HMV or whatever other store you buy from are going to give you another copy free. Apple understand this and they know that we all have busy lives, therefore as you upgrade machines or travel and need your media wherever you are – iCloud will be there waiting with all of your music and video purchases, forever.
This for me brings the question – how long does retail have left? Our high streets are becoming dull and empty… it’s only the large shopping centres which are doing well. I think if the logistics of web based ordering can be enhanced and the delivery providers can serve next day delivery (almost) as standard, then we can move into the next stage of purchasing. Our decisions will be made for us – based on reviews and recommendations, which you can’t get on the high street. A simple click of your weekly order will have your fridge filled up when you need it.
Anyway, to return to the point – the new Macbook Pro looks beautiful and it’s certainly on my list of things to invest in this summer. That’s the best thing about Apple, you’re buying an investment - depreciation on a Mac is half that of a PC therefore the resale value down the line will be perfectly acceptable. Likewise, the reliability and the lifeline of a Mac is over double that of an average PC – making the pounds go further.